In 2018, the Manhattan-based luxury department store, Bergdorf Goodman, needed a way to give a glimpse of their fall collection to a mass audience. The company wanted a marketing piece that was engaging and showcased a vast amount of product, while ultimately driving fall sales.
Bergdorf Goodman partnered with Nahan to create a catalog that did just that. We collaborated from project conception to execution, working diligently to ensure all aspects of the catalog exceeded expectations. The fall catalog included custom colors mixed in our in-house ink lab and was a combination of web and sheetfed printing, perfect bound, and personalized for mailing. The cover included two PMS colors and a gloss aqueous coating.
No detail was overlooked. Our Logistics/Postal team worked with vendors and suppliers to coordinate schedules and delivery dates to ensure prompt, cost-effective shipment.
It’s our goal to streamline the printing process from start to finish, providing the most effective experience possible. So we’ve compiled a list of FAQs to answer your questions before you have to ask.
Learn MoreAt Nahan, we’re always striving to stay on top of trends and new information. And we thought we’d share our findings with you. Read our latest white paper and learn why print prospers in a digital world.
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