Printing 101 Series – Coatings

Author: Melissa Fransen

For the first-timers to print or those just starting to consider what a printed campaign can do to drive your digital marketing efforts, this blog is for you! In this blog, we will discuss coatings.

Why do I want to use a coating on my piece?

A coating adds protection to your piece to get through the mail in good shape and is strongly recommended, especially if your piece has heavy ink coverage. Coatings can also be used as a design element.  Applying a coating can change the final appearance and tactile experience.  Multiple coatings can also be used to create special effects or draw attention to a specific image.

What is the difference between coatings?

There are three main types of coatings: UV, Varnish and Aqueous.

• UV coating is a VOC-free (when cured) liquid coating that can give incredible gloss, textures, or gloss dull effects. It cures by exposure to UV light.
• Varnish is an ink; it can be Gloss, Satin or Dull. 
• Aqueous is a water-based coating; it can be Gloss, Satin, Dull, or Soft Touch.

There are a lot of variables that impact which coating will be best for your printed piece.

Variables can include things such as paper type, ink coverage, desired outcome of the final product, and more. Our experienced Sales Team will guide you through the entire process of choosing the best coating for your printed piece for optimal results.

Request a Sample Pack

Let us show you some samples of different coatings to give you ideas for your next marketing piece. Request your sample kit today.

We are Here to Help

Our Sales Team is here to help guide you. Contact us to learn more.

Bio: Melissa Fransen is our Marketing Manager. She started with Nahan in May of 2017. Melissa is responsible for Nahan’s marketing initiatives, which includes everything from conference planning to social media initiatives. In her spare time, Melissa enjoys spending time with her husband and enjoying time in the outdoors with family and friends.