Do you want direct mail creative that delivers results?
Look no further than the Nahan design team! With decades of experience, our creative department delivers impactful and targeted direct mail design focused on improving your Return on Marketing Investment. Whether we are providing format ideation or full creative development, we collaboratively work with our clients to help solve their marketing challenges.
How Nahan delivers winning direct mail creative
We start by understanding our client’s goals and past campaigns with a marketing assessment. Based off these inputs a creative strategy is formed that will serve as the blueprint for the entire creative process. Each creative process and output is unique, but we do follow a few guiding principles.
First, for ongoing direct mail campaigns, mailing a diversity of creative formats is required to increase and maintain performance. We consider many different package sizes and configurations to find those that work best for the target audience.
Second, with the budget in mind, we always balance creative with cost effective production and postage. From a production standpoint, there is much to consider, including paper weights, finishes, sizes, components, and personalization.
We understand that postage is likely the largest expense in a direct marketing budget. Unless there is a good reason not to, we only design pieces that fit within the United States Postal Service guidelines for automation and postage discounts.
Third, we embrace that direct mail messaging must drive action. Our creative department follows direct response best practices while aligning to brand requirements. From the offer, to the supporting benefits, to frequent calls to action our direct mail design and copy encourages the reader to respond.
Why you should trust your direct mail creative to Nahan
Nahan is committed to exceeding our clients marketing goals. Our creative strategy is shaped by a large spectrum of inputs and our direct mail production and postal knowledge is unparalleled in the industry. This unique approach, in combination with our experience in a wide range of industries, enables us to bring your direct mail design to the next level.