Why direct mail prospers in a digital world

There’s no doubt about it – we live in a digital world. Everything around us continues to become smarter, faster, more tech-driven, and more connected. To find their place in this ever-changing digital age, many brands have adapted. They place a heavy focus on digital-driven tactics and marketing strategies, often disregarding traditional media altogether. This shift has resulted in oversaturated digital channels and consumers who are resistant to marketing messages.

Ads constantly fill consumers’ screens and vie for their attention. They’re surrounded from the minute they check their smartphone in the morning until it goes on the charger at night, bombarding them with 4,000 plus ads a day. So what should your brand do to cut through the clutter of marketing messages and engage your audience? The numbers say direct mail is your answer.

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