For ongoing direct campaigns, mailing a diversity of formats is often required to increase and maintain performance. We explore different package sizes and configurations. We look carefully at results. We weigh options. We make decisions based on what we believe will work best to motivate the target. And move the numbers.
We always balance creative with cost-effective production and postage. From a production standpoint, there’s much to consider: Paper stock and weight, finishes, sizes, components, and personalization, to name a few.
But we're also thinking outside the box; we’re built to do that. We’ll do what it takes to get the piece opened, noticed, and acted upon.
We embrace that messaging must drive action. Our creative department follows best practices while aligning to brand requirements. From offer to supporting benefits to frequent calls to action, direct mail needs to encourage response.
