White Papers

Tracking campaign performance is essential to optimizing direct mail strategy and proving ROI. Nahan’s latest white paper, Effective Tracking and Measurement Strategies for Direct Mail, outlines key metrics, attribution models, and tools marketers can use to evaluate success across every touchpoint. This comprehensive guide helps teams build smarter campaigns, reduce inefficiencies, and make more data-driven decisions.

Choosing the right printing method is critical to maximizing the effectiveness of your direct mail campaigns. Nahan’s latest white paper, Understanding Printing Methods for Direct Mail Success, provides a strategic overview of when to leverage offset printing, when to turn to digital printing, and how to optimize quality, personalization, and cost efficiency. This comprehensive resource helps marketers align production strategies with campaign goals to drive better results and stronger ROI.

Rising postal rates and evolving USPS regulations can create challenges for businesses relying on direct mail. Nahan’s latest white paper, Postal Optimization Guide, provides a strategic approach to reducing mailing costs, leveraging USPS promotions, and streamlining logistics. This comprehensive resource equips businesses with the tools to maximize efficiency, navigate postal complexities, and enhance campaign performance.

Navigating vendor changes can be daunting, often riddled with concerns about operational disruptions and overwhelming workloads. Nahan’s latest white paper, “Transition with Trust,” offers an in-depth look at our refined onboarding process designed to alleviate these concerns and ensure a seamless transition. 

Testing is a key component of any successful direct marketing program. The most impactful direct mail marketers are constantly testing creative, lists, and offers, which enables them to make marketing decisions armed with more insight.

There’s no doubt about it, we live in a digital world. Ads constantly fill consumers’ screens and compete for their attention. So what should your brand do to cut through the clutter of marketing messages and engage your audience? The numbers say direct mail.