White Papers

Rising postal rates and evolving USPS regulations can create challenges for businesses relying on direct mail. Nahan’s latest white paper, Postal Optimization Guide, provides a strategic approach to reducing mailing costs, leveraging USPS promotions, and streamlining logistics. This comprehensive resource equips businesses with the tools to maximize efficiency, navigate postal complexities, and enhance campaign performance.

Navigating vendor changes can be daunting, often riddled with concerns about operational disruptions and overwhelming workloads. Nahan’s latest white paper, “Transition with Trust,” offers an in-depth look at our refined onboarding process designed to alleviate these concerns and ensure a seamless transition. 

Testing is a key component of any successful direct marketing program. The most impactful direct mail marketers are constantly testing creative, lists, and offers, which enables them to make marketing decisions armed with more insight.

There’s no doubt about it, we live in a digital world. Ads constantly fill consumers’ screens and compete for their attention. So what should your brand do to cut through the clutter of marketing messages and engage your audience? The numbers say direct mail.