Bergdorf Goodman Pre-fall Catalog

In 2018, the Manhattan-based luxury department store, Bergdorf Goodman, needed a way to give a glimpse of their fall collection to a mass audience. The company wanted a marketing piece that was engaging and showcased a vast amount of product, while ultimately driving fall sales.

Partnering for Success

Bergdorf Goodman partnered with Nahan to create a catalog that did just that. We collaborated from project conception to execution, working diligently to ensure all aspects of the catalog exceeded expectations. The fall catalog included custom colors mixed in our in-house ink lab and was a combination of web and sheetfed printing, perfect bound, and personalized for mailing. The cover included two PMS colors and a gloss aqueous coating.

No detail was overlooked. Our Logistics/Postal team worked with vendors and suppliers to coordinate schedules and delivery dates to ensure prompt, cost-effective shipment.

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Our Work

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Nahan partnered with luxury department store Bergdorf Goodman to create an award-winning catalog to drive the company’s fall sales. The fall catalog won a Silver Award at the 2018 Sappi Printer of the Year competition and was a driving sales force for the fall season.

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Nahan partnered with luxury department store Bergdorf Goodman to create an award-winning catalog to drive the company’s fall sales. The fall catalog won a Silver Award at the 2018 Sappi Printer of the Year competition and was a driving sales force for the fall season.

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Open Close

Nahan partnered with luxury department store Bergdorf Goodman to create an award-winning catalog to drive the company’s fall sales. The fall catalog won a Silver Award at the 2018 Sappi Printer of the Year competition and was a driving sales force for the fall season.

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"We worked diligently to ensure all aspects of the catalog exceeded expectations."

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Project Awards

Sappi Award: Silver, Catalog

The eye-catching details paid off. The fall catalog won a Silver Award at the 2018 Sappi Printer of the Year competition and was a driving sales force for the fall season.

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