Carnival

Carnival Cruise Variable Printing

Carnival Cruise came to Nahan with a clear objective: to produce a mailer that could be personalized to target several different demographics. With a tight timeline and different message strategies based on consumer buying habits, Nahan created a mailer with 57 variable pieces of data and photos.

A Partnership for Success

Variable data printing allowed our team to create more effective, personalized messages and drive better single stream postage discounts. A roll-fed direct mail piece was created to target people by demographics such as age, relationship status, and destination. Nahan provided a full-service experience, handling all printing, folding, and mailing.

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Our Work

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Nahan collaborated with Carnival Cruise Line to create a variable data direct mail piece that targeted several different demographics and engaged existing customers, ultimately driving a higher ROI than previous direct mail pieces.

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Nahan collaborated with Carnival Cruise Line to create a variable data direct mail piece that targeted several different demographics and engaged existing customers, ultimately driving a higher ROI than previous direct mail pieces.

CV
Open Close

Nahan collaborated with Carnival Cruise Line to create a variable data direct mail piece that targeted several different demographics and engaged existing customers, ultimately driving a higher ROI than previous direct mail pieces.

CV
Open Close

Nahan collaborated with Carnival Cruise Line to create a variable data direct mail piece that targeted several different demographics and engaged existing customers, ultimately driving a higher ROI than previous direct mail pieces.

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"This direct mail piece resulted in increased engagement and ROI."

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The Results

Because Carnival was able to reach consumers more effectively, this direct mail piece increased engagement and drove a higher ROI per piece than previous direct mail pieces.

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Our Work

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Frequently Asked Questions

It’s our goal to streamline the printing process from start to finish, providing the most effective experience possible. So we’ve compiled a list of FAQs to answer your questions before you have to ask.

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