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Nahan Pre-conference Mailer

It’s not every day we get the chance to be our own client. So when we were prepping for the 2017 DMA Conference, our team made sure to treat this as an opportunity to showcase what we could do – for ourselves. And we decided to utilize what we know works to drive action: direct mail.

To spark interest and engagement ahead of the conference, our team sent a mailer to those planning on attending the event. The goal was to create brand awareness and encourage attendees to stop by our booth during the conference. We included a call to action asking those who received the mailer to fill out a registration form and drop it at our booth for the chance to win an Apple Watch. Increasing engagement: check. Securing leads: double check.

Personalization to Drive Traffic

We used one of our unique formats to create a variable data direct mail piece that included each attendee’s first name on the cover and first name, title, company and city/state/zip on the perforated registration card for ease and personalization.

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Our Work

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To prompt engagement and drive action ahead of the 2017 DMA Conference, our team created a personalized direct mailer to send to attendees. The variable data mail piece successfully sparked interest and drove engagement, increasing booth traffic by 30%.

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Open Close

To prompt engagement and drive action ahead of the 2017 DMA Conference, our team created a personalized direct mailer to send to attendees. The variable data mail piece successfully sparked interest and drove engagement, increasing booth traffic by 30%.

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Open Close

To prompt engagement and drive action ahead of the 2017 DMA Conference, our team created a personalized direct mailer to send to attendees. The variable data mail piece successfully sparked interest and drove engagement, increasing booth traffic by 30%.

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Open Close

To prompt engagement and drive action ahead of the 2017 DMA Conference, our team created a personalized direct mailer to send to attendees. The variable data mail piece successfully sparked interest and drove engagement, increasing booth traffic by 30%.

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"We saw a 30% increase in booth traffic and prize registrations."

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The Results

We saw a 30% increase in booth traffic and an increase in prize registrations compared to the previous year. The care and detail we put into our mailer paid off.

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Our Work

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