Lawrence & Schiller Interactive Mailer

When Lawrence & Schiller marketing agency was tasked with creating a direct mail piece for the South Dakota Department of Tourism in 2018, they trusted us as a partner. With the goal to grow visitor spend and increase website traffic by showcasing the unexpected vacation destinations South Dakota offers, the mailer had a lot of heavy lifting to do. Together, we collaborated on a piece that would not only be informative, but also interactive, highlighting the Great Faces and Great Places of the state.

Partnering for Success

Lawrence & Schiller approached our team with the idea to showcase different places throughout the state of South Dakota in a way that would be engaging but also cost effective when mailing. Our dedicated team provided expertise on the best eye-catching design template that met mailing standards. We offered guidance and flexibility on paper options and dieline templates so the creative circle spinner concept didn’t have to be sacrificed in the name of practicality.

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Nahan partnered with Lawrence & Schiller and the South Dakota Department of Tourism to create an interactive direct mail piece to drive visitation and website traffic. The mailer won two awards and successfully drove ROI.

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Nahan partnered with Lawrence & Schiller and the South Dakota Department of Tourism to create an interactive direct mail piece to drive visitation and website traffic. The mailer won two awards and successfully drove ROI.

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Nahan partnered with Lawrence & Schiller and the South Dakota Department of Tourism to create an interactive direct mail piece to drive visitation and website traffic. The mailer won two awards and successfully drove ROI.

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Nahan partnered with Lawrence & Schiller and the South Dakota Department of Tourism to create an interactive direct mail piece to drive visitation and website traffic. The mailer won two awards and successfully drove ROI.

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Project Awards & Results

ADDY Award: Gold, Direct Mail

The interactive direct mailer performed as good as it looked, resulting in a 2.5% year-over-year increase in visitor spending and 21.4% jump in traffic to TravelSouthDakota.com, with organic traffic growing by 32.7%. But South Dakota tourists weren’t the only ones impressed with the unique mail piece. It brought home a Gold ADDY Award at the 2018 competition.

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Gold Ink Award: Pewter, Commercial Printing, Dimensional Printing

The circle spinner piece also won a prestigious Pewter Award at the 2018 Gold Ink Awards competition, competing against almost 600 entries at the annual award show.

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Our Work

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The interactive direct mailer resulted in a 2.5% increase in visitor spending, and organic traffic to the website was up 32.7%.
John Klumb, Vice President of Sales

Frequently Asked Questions

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